How many of us hate to stand in queues? Clearly, everyone, isnâ€™t it? Okay, so did we stop from being in one? No, because we all know that queueâ€™s are inevitable. But, is that all?
Or is there any reason for us to not avoid long queues?
Yes, there is. This would come as a surprise, but believe us we all do love queues.
Perceiving “waiting time” as an experience:
Long queue makes a customer to perceive the value of a product more than it actually is. if you spend extra 2 hours to buy a recently released crazing product in tech industry, it is no doubt that the smart watch you bought looks cool on you.It is not just for an expensive item, you can see a restaurant with long queues savouring the taste of food even before having it.
Let’s take another example to debate how queues can be entertaining. Remember how much fun it is in Disney world, despite of its much and much queue line. It is no wonder how Disney made waiting time to be fun, in a technical term, it can be said as an interactive queue management. Next time when you are approached by a Mickey Mouse character in Disney world, remember queues are fun with better queue management system. Queues as a Pride
Some people tend to take pride in things they buy; they wanted to boast about exorbitant things they bought. As they feel the excitement and pride after getting something valuable, they forget the pain and inconvenience of waiting in long queues and also they experience the waiting time to be great.
Are all queues fun?
No, not all queues are fun. Routine queues are annoying and it never gives your customer a happy experience. Neither people take pride in thing they buy like yogurt nor do they experience great time waiting in your store for hours. So it is crucial to take necessary steps in managing queues in order to provide better shopping experience and increase sales and profitability.
Queue management system for business organization
QMS can helps you to analyze customer’s behaviour, reduce waiting time, provides valuable data to improve customer support & service helps to focus on more meaningful task, gives the insight of queues before an hour by analyzing historical records and much more. To know more about QMS and deploy one in your store, contact our team now.